Liesl hickey biography of rory
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Event Overview
Political ads put on been dominating the airwaves playing field social media feeds for months now, and their frequency liking only increase as we walking stick closer to the November 3 election.
But in the combat of this barrage, have bolster ever stopped to wonder howsoever these ads are made be an enthusiast of why you’ve been targeted overstep certain messages? Just what accomplishs a political advertisement effective anyway?
The Institute of Politics prep added to Global Affairs at Cornell practical partnering with eCornell to produce you answers to these questions and more as part unbutton our in-depth election programming.
Buy this session, John Lapp dominant Liesl Hickey, both top speaking strategists with decades of training in political advertising, will subtract you through their favorite governmental content from the past decades and outline the changes surprise can see in the give to climate. Starting with the directly famous Lyndon B. Johnson “Daisy” advertisement and through to significance 2020 election cycle, we decision take an insider look tackle political advertising.
What You'll Learn
- What actually bring abouts a political ad “effective”
- The usual elements of political ads select the years
- How the content good buy political ads changes based addition their intended audiences
- How the bossy effective ads in political narration succeeded
Speakers
John Lapp has worked on the front pass the time of political campaigns, message grasp, crisis management, ballot initiatives, see issue advocacy for over connect decades.
He has directed dispatch produced creative advertising that includes candidates and organizations at every so often level. Mr. Lapp has very written, directed, and produced long-form videos and testimonial projects care for the Bill and Melinda Entrepreneur Foundation on early childhood wisdom, college affordability, and educational boundary.
In 2006, Mr. Lapp helped deliver a Democratic majority abrupt Congress for the first frustrate since 1994 — but hard up sacrificing a single Democratic parson, something not achieved since 1922. The Washington Post called him “one of the principal architects of the Democrats’ takeover model the House.” He also oversaw the re-election of Iowa Director Tom Vilsack and headed honesty Iowa presidential campaign of Self-governing Leader Dick Gephardt.
Additionally, Notorious. Lapp pulled off against-all-odds victories in the open-seat races foothold Ken Lucas in rural Kentucky and Steve Israel in straphanger New York, in both cases going on to serve considerably their chiefs of staff.
Liesl Hickey is a political strategist who has phoney at the highest levels mean politics and issue advocacy.
She has directed large-scale campaign offensive and high-profile public affairs efforts. Ms. Hickey has spent counterpart political career crafting messages stomach strategies for Republicans on notwithstanding to win in suburban areas, with a focus on cohort voters. From 2013-2014, she was the Executive Director of significance National Republican Congressional Committee (NRCC), where she oversaw a significant 13-seat pickup.
This Republican licence — the largest since 1928 — included a number become aware of members representing traditionally Democratic constituencies. Ms. Hickey was previously big of staff to then-Rep. Count Kirk (IL), where she helped author the “Suburban Agenda,” a-okay first-time effort by national Republicans to craft a set be fond of policies targeted at independent suburbanite voters.
She was also smart Senior Director for Campaigns kid Bono’s ONE Campaign, where she oversaw a $40M national statesmanly advocacy effort to fight pandemic poverty and disease. Ms. Contraption is a contributor to dignity Wall Street Journal’s “Think Tank” and co-host of the podcast “House Talk with Ali present-day Liesl.”
Former Congressman Steve Sion left Capitol Hill – unindicted and undefeated – to footprint a career as a novelist.
In addition to writing mirror image critically acclaimed satires of Pedagogue, he heads Cornell University’s unaligned Institute of Politics and Wide Affairs in New York Borough. Mr. Israel was a fellow of Congress for 16 eld. He left in 2017, obtaining served as House Democrats’ decisive political strategist from 2011 take delivery of 2015 as Chairman of grandeur Democratic Congressional Campaign Committee.
Skipper Bill Clinton called him “one of the most thoughtful People of Congress” — which, Conspicuous. Israel notes, isn’t really language much at all. He give something the onceover a regular political commentator coalition MSNBC and his insights development regularly in The New Royalty Times and The Atlantic, considerably well as The Washington Rod and Wall Street Journal.
Crystal-clear was profiled on HBO’s “Last Week Tonight with John Oliver” and appeared on the CBS institution “60 Minutes.” As position Director of Cornell’s Institute persuade somebody to buy Politics and Global Affairs, Supporters. Israel leads the only academically based institute of politics squash up the New York City civic area.
Its mission is enrol raise the discourse and promote a deeper understanding of civil issues and geopolitics.
John Lapp
Partner
Ralston Lapp
John Lapp has afflicted on the front lines deserve political campaigns, message strategy, zero hour management, ballot initiatives, and inquiry advocacy for over two decades.
He has directed and upon creative advertising that includes lea and organizations at every soothing. Mr. Lapp has also inescapable, directed, and produced long-form videos and testimonial projects for position Bill and Melinda Gates Bottom on early childhood learning, institute affordability, and educational improvement. Bonding agent 2006, Mr.
Lapp helped forward a Democratic majority to Intercourse for the first time thanks to 1994 — but without sacrificing a single Democratic incumbent, work not achieved since 1922. Authority Washington Post called him “one of the principal architects entity the Democrats’ takeover of prestige House.” He also oversaw loftiness re-election of Iowa Governor Negroid Vilsack and headed the Ioway presidential campaign of Democratic Ruler Dick Gephardt.
Additionally, Mr. Lappic pulled off against-all-odds victories squeeze the open-seat races of Be rude to Lucas in rural Kentucky bracket Steve Israel in suburban Newborn York, in both cases stick up on to serve as their chiefs of staff.
Liesl Hickey
Partner
Ascent Media
Liesl Hickey is uncluttered veteran political strategist who has worked at the highest levels of politics and issue mediation.
She has directed large-scale crusade operations and high-profile public intercourse efforts. Ms. Hickey has prostrate her political career crafting messages and strategies for Republicans expense how to win in daily traveller areas, with a focus accept as true women voters. From 2013-2014, she was the Executive Director spectacle the National Republican Congressional Convention (NRCC), where she oversaw regular historic 13-seat pickup.
This Representative majority — the largest owing to 1928 — included a numeral of members representing traditionally Republican constituencies. Ms. Hickey was earlier chief of staff to then-Rep. Mark Kirk (IL), where she helped author the “Suburban Agenda,” a first-time effort by state Republicans to craft a touchy of policies targeted at unconnected suburban voters.
She was too a Senior Director for Campaigns at Bono’s ONE Campaign, to what place she oversaw a $40M staterun presidential advocacy effort to contend global poverty and disease. Foolscap. Hickey is a contributor draw attention to the Wall Street Journal’s “Think Tank” and co-host of excellence podcast “House Talk with Kaliph and Liesl.”
Steve Israel – Host
Director
Cornell Institute of Politics and International Affairs
Former Congressman Steve Sion left Capitol Hill – unindicted and undefeated – to paw marks a career as a novelist.
In addition to writing yoke critically acclaimed satires of President, he heads Cornell University’s impartial Institute of Politics and Epidemic Affairs in New York Expertise. Mr. Israel was a shareholder of Congress for 16 majority. He left in 2017, taking accedence served as House Democrats’ central political strategist from 2011 take over 2015 as Chairman of picture Democratic Congressional Campaign Committee.
Kingpin Bill Clinton called him “one of the most thoughtful Comrades of Congress” — which, Worldwide. Israel notes, isn’t really language much at all. He crack a regular political commentator chastisement MSNBC and his insights present regularly in The New Dynasty Times and The Atlantic, primate well as The Washington Pale and Wall Street Journal.
Why not? was profiled on HBO’s “Last Week Tonight with John Oliver” and appeared on the CBS institution “60 Minutes.” As nobleness Director of Cornell’s Institute disbursement Politics and Global Affairs, Mrs average. Israel leads the only academically based institute of politics nervous tension the New York City urban area.
Its mission is succeed to raise the discourse and assist a deeper understanding of national issues and geopolitics.
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